At Phronesis Partners, we turn complexity into clarity for the world's leading organizations. Our work goes beyond conventional approaches – we're strategic advisors who uncover hidden opportunities and shape compelling narratives that move businesses forward.

We believe transformative insights come from looking at challenges differently. By combining deep industry knowledge with fresh perspectives, we help organizations see around corners and chart ambitious paths forward. Our collaborative approach means we're not just advisors – we're partners in your success.

Founded on the Greek concept of practical wisdom, we bring thoughtful analysis and real-world applicability to every engagement. Whether you're exploring new markets, repositioning your brand, or seeking deeper understanding of emerging opportunities, we're here to help you navigate the future with confidence.

Find out more about the Phronesis Advantage

By the Numbers

From client satisfaction rates to project successes, these figures showcase how Phronesis Partners drives innovation and delivers results for our clients.

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What Our Clients Say

  • Phronesis was very helpful throughout the entire process, including the initial draft of the survey. The database deliverable was of good quality.

    — Consultant, Global Management Consulting Firm
  • Your support is always great and Phronesis has become a core pillar of the BCG enlarged family.

    — Principal, Global Management Consulting Firm
  • Everything was delivered with high quality and respecting our timeline. Working with Phronesis is really an added value!

    — Strategic Research Program Manager, Global Luxury eRetailer
  • I would always recommend Phronesis because of the quality we receive. They have really become established as our core partner for the Brand Health project because of their reliability, attention to detail and quality.

    — Strategic Research Program Manager, Global Luxury eRetailer
  • It is a pleasure working with Phronesis and I appreciate the clear and concise recommendations on which messages to use for our big product launch. These insights will be helpful throughout the next year as we plan a series of new roll outs.

    — Marketing & Solutions Director, Global Software Company
  • Transcripts from the in-depth interviews were well organized with a clear flow between questions and responses, making it easy to formulate a compilation across all the responses.

    — Senior Global Marketing Director, Global Software Company
  • Phronesis' presentation generated great interest in the results, leading to a number of follow-up meetings as we cascade the research through the business.

    — Head of Brand Insight, Legal Firm
  • It was a pleasure working with the Phronesis team and I hope to work with them in the future.

    — Senior Global Marketing Manager, Asset Management, Big 4 Consulting Firm
  • Phronesis helped us connect with key clients within a short timeframe. The insights from these interviews will definitely help further refine our campaign for the Global Banking audience.

    — Customer Insights for B2B Asia Pacific, Financial Services Firm
  • I had high expectations and they were entirely met.

    — Vice President, Global Editorial Director, Global HR Firm
  • The quality of work is always top notch, every interaction is easy and everyone is so nice. I genuinely look forward to working with you all! I look forward to continuing to work with Phronesis!

    — Strategy and Editorial Analytics Manager, Global HR Firm
  • Everyone is incredibly professional and thoughtful. I know from my market research days that one is always working on multiple projects and things can get crazy, so I appreciate everyone’s hard work and dedication!

    — Strategy and Editorial Analytics Manager, Global HR Firm
  • I appreciate and have enjoyed working with Phronesis. We’ve done a number of projects and have worked with a variety of teams, and every single one of them has been awesome!

    — Strategy and Editorial Analytics Manager, Global HR Firm
  • Phronesis' RFP addressed the questions/criteria 100% - their team's experience and insight into the questionnaire structure and flow was impressive, and they excelled on customer service, reliability, and delivery on time.

    — Markets Leader, Big 4 Consulting Firm

Our Journey of Growth

  • 2014 and earlier

    • Phronesis Partners established as an independent research firm by MBO
    • Builds competitive intelligence and benchmarking practice
    • Creates growth index and diagnostic platform for leading strategy house
    • Launches annual segmentation study of global luxury consumers for a major consultancy and industry association 
  • 2017

    • Acquires Boston-based competitive strategy consultancy firm
    • Announces long-term partnership with ‘Big Four’ corporate finance practice to deliver consumer insights used in M&A due diligence procedures
    • Provides due diligence research support to one of the largest private equity firms in Singapore
    • Initiates exclusive partnership to supply benchmarking research services to a world-leading authority 

  • 2019

    • Expands research team to 400 analysts
    • Establishes US West Coast operations in Silicon Valley
    • Selected by major financial media agency to devise asset management industry benchmark tracking program
    • Partners with a risk advisory company to design IT services industry risk monitoring program
    • Hired by US Midwest private equity firm to support growth strategies of portfolio companies 

  • 2021-2022

    • Launches Capital Markets Research practice
    • Expands Data Analytics capabilities
    • Opens new offices in Toronto and Mumbai
    • Expands Thought Leadership Research division
    • Expands Healthcare Research practice 

  • 2015-2016

    • Expands research team to 200 analysts
    • Opens business centers in London, Singapore, and India
    • Creates dedicated rapid research desk to support 30 global offices of the world’s largest strategy consulting firm
    • Announces multiple investment research partnerships with major African banks
    • Initiates World Report series support for a giant technology firm, covering retail banking, insurance, and financial technology (FinTech)
  • 2018

    • Makes strategic investment in an AI-enabled video analytics firm
    • Launches cutting-edge client data analysis and visualization services
    • Company GDPR compliance practices receive British Standards Institution (BSI) certification
    • Initiates mining industry research desk for one of the world’s largest strategy consultancy firms
    • Partners with a leading global research company to support a major European telecommunication firm’s business user NPS research tracker program 
  • 2020

    • Establishes a network of 100,000+ executives employed by Global 5000 companies to support research programs
    • Partners with a large fashion publisher to develop a unique luxury brands business index
    • Chosen by a New York-based hedge fund to service their healthcare research program 

  • 2023-Present

    • Launches on-demand research support services
    • Achieves ISO/IEC 27701:2019 certification by BSI
    • Strengthens AI Capabilities through investments in advanced AI-driven tools and methodologies 
    • Opens new offices in New York and Virginia
    • Partners with the GTLI on the inaugural Global Thought Leadership Symposium
    • Develops a new Benchmarking Platform for law firms
    • Expands analyst team to over 500 analysts globally, adding top-tier talent in data science, advanced analytics, and industry-specific research