Consumer Health

Our Consumer Health research provides essential insights into consumer trends patient behaviors, and evolving demands in healthcare markets. We empower organizations with patient-centric strategies that improve outcomes and foster loyalty.

Approach & Methodology

We leverage targeted health tracking studies, patient journey mapping, and comprehensive Usage & Attitude (U&A) surveys. Our methodology incorporates in-depth patient discovery and diagnosis insights, sophisticated segmentation analysis, and the development of data-driven, targeted engagement strategies tailored for diverse consumer health markets. This enables us to uncover actionable insights across the entire patient journey, from initial symptom awareness to long-term treatment adherence.

Related Solutions

  • Phronesis has been a fantastic partner on our thought leadership program and on increasingly high-profile client work. I am keen to find ways to ramp up our collaboration over the coming months.

    — Managing Director, Global Consulting Firm

  • Everything ran smoothly from the time we requested a proposal. Phronesis was responsive and quick, and made a great effort to adapt to the requests from our client. All in all, very good execution and results. We look forward to working together again in the future.

    — Partner & Associate Director, Global Management Consulting Firm

  • The team did a phenomenal job of working the sample and pushed through to get the project completed on a tight timeline. We’ve updated the most critical pieces of our analysis and the results look in good shape. Great work!

    — Project Leader, Global Management Consulting Firm

  • Working with Phronesis was a good experience and we appreciate their efforts to add even more value this year through new formats and reporting tools.

    — Senior Manager, Global Consulting Firm

  • I've seen some marvelous teamwork to resolve any challenges.

    — Head of Advisory, Global Media Firm

  • Phronesis has been a pleasure to work with. I really appreciate how responsive and professional the team has been throughout the process.

    — Global Knowledge Leader, Big 4 Consulting Firm

  • Phronesis' RFP addressed the questions/criteria 100% - their team's experience and insight into the questionnaire structure and flow was impressive, and they excelled on customer service, reliability, and delivery on time.

    — Markets Leader, Big 4 Consulting Firm

  • I appreciate and have enjoyed working with Phronesis. We’ve done a number of projects and have worked with a variety of teams, and every single one of them has been awesome!

    — Strategy and Editorial Analytics Manager, Global HR Firm

  • Everyone is incredibly professional and thoughtful. I know from my market research days that one is always working on multiple projects and things can get crazy, so I appreciate everyone’s hard work and dedication!

    — Strategy and Editorial Analytics Manager, Global HR Firm

  • The quality of work is always top notch, every interaction is easy and everyone is so nice. I genuinely look forward to working with you all! I look forward to continuing to work with Phronesis!

    — Strategy and Editorial Analytics Manager, Global HR Firm

  • I had high expectations and they were entirely met.

    — Vice President, Global Editorial Director, Global HR Firm

  • Phronesis helped us connect with key clients within a short timeframe. The insights from these interviews will definitely help further refine our campaign for the Global Banking audience.

    — Customer Insights for B2B Asia Pacific, Financial Services Firm

Related Work