Product R&D

Support innovation with our Product R&D research, delivering insights that guide companies toward successful product development aligned with market needs. Our expertise ensures your R&D investments are data-informed and strategically sound.

Approach & Methodology

We conduct comprehensive market analysis, patent landscape assessments, and competitor analysis. Our approach includes prototype testing, quantitative surveys for pricing and market sizing, and innovative idea generation techniques like the "jobs-to-be-done" framework. We also employ conjoint analysis and MaxDiff methodology for concept evaluation.

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  • Phronesis has been a fantastic partner on our thought leadership program and on increasingly high-profile client work. I am keen to find ways to ramp up our collaboration over the coming months.

    — Managing Director, Global Consulting Firm

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    — Partner & Associate Director, Global Management Consulting Firm

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    — Project Leader, Global Management Consulting Firm

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    — Senior Manager, Global Consulting Firm

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    — Head of Advisory, Global Media Firm

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    — Global Knowledge Leader, Big 4 Consulting Firm

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    — Markets Leader, Big 4 Consulting Firm

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    — Strategy and Editorial Analytics Manager, Global HR Firm

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    — Strategy and Editorial Analytics Manager, Global HR Firm

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    — Strategy and Editorial Analytics Manager, Global HR Firm

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    — Vice President, Global Editorial Director, Global HR Firm

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    — Customer Insights for B2B Asia Pacific, Financial Services Firm

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