Churn and Win-back
Understanding why customers leave and what it takes to win them back is critical for sustained growth and customer retention. Churn and win-back research provides actionable insights into the factors driving customer attrition and identifies strategies to re-engage lapsed customers.
By pinpointing key drivers of churn—whether related to service gaps, competitor appeal, or unmet expectations—this research helps organizations proactively address vulnerabilities and design targeted outreach efforts that rebuild loyalty, restore relationships, and drive long-term value.
Approach & Methodology
Churn and win-back research blends quantitative data analysis with qualitative insights to provide a comprehensive understanding of customer behaviors and motivations. Our data scientists and researchers conduct churn prediction modeling, cohort analysis, and segmentation to identify at-risk customers and patterns of attrition. We complement this with in-depth interviews and survey feedback to capture emotional and rational triggers for leaving or returning.
By integrating these findings, we craft detailed, evidence-based recommendations for personalized re-engagement strategies that resonate with lost customers and strengthen retention efforts across key segments
