Phronesis and FT Commercial launch in-depth study of US private markets

We are delighted to be partnering with FT Commercial on a new in-depth study of Private Markets in the US. Investors are unmoved by the recent volatility and fully expect the market to continue to grow.

What do Private Market investors really want from their external managers? Our research tells us they want more than pure performance. Investors want sector expertise, clear investment philosophies, robust and repeatable processes, and high-quality teams who can identify and create opportunities to add value for LPs.

Our in-depth research will uncover how investors view the leading firms, from Private Market specialists to whole portfolio players who are looking to grow and expand their Private Market practices.

For more details contact [email protected]

More about the study

Timings:

Interviewing in July/August 2025, reporting in September

Sample:

n=320 US based Institutional investors, min AUM $1bn, >10% allocated to Private Markets or $1bn+

Research outputs:

• Brand awareness and familiarity across Private Market asset classes (PE, Credit, Real Estate, Infra)
• Brand mapping & competitive positioning
• Key Driver Analysis – what actually drives Manager selection
• Brand performance on manager selection drivers
• Investor personas
• Marketing consumption and 'best-in-class' providers

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Read our report Thought Leadership in the Wild to see how executives leverage insights for strategic decisions.