Phronesis and FT Commercial launch in-depth study of US private markets

We are delighted to have partnered with FT Commercial on a new in-depth study of Private Markets in the US. Investors are unmoved by the recent volatility and fully expect the market to continue to grow.

But which firms are positioned for success?

What do Private Market investors really want from their external managers? Research tells us they want more than pure performance. Investors want sector expertise, clear investment philosophies, robust and repeatable processes, and high-quality teams who can identify and create opportunities to add value for LPs.

Our recently launched US Private Markets benchmarking report uncovers how investors view the leading firms, from Private Market specialists to whole portfolio players who are looking to grow and expand their Private Market practices.

What makes our study unique?  

• First ever Private Market segmentation of institutional investors  
• All 300+ institutional LPs representing at least $1.3 tn in assets 
• Results based on key institutional types; Public Pensions, Corporate Pensions, Insurers, Family Offices, Endowments and Foundations  
• 100% focus on Private Markets and sub-asset classes (PE, Credit, Real Estate and Infrastructure)  
• AUM for each survey participant independently verified through secondary analysis 

Findings are a must-have for any asset manager looking to win market share in Private Markets. 

More about the study

Sample:

n=320 US based Institutional investors, min AUM $1bn, >10% allocated to Private Markets or $1bn+

Research outputs:

• Brand awareness and familiarity across Private Market asset classes (PE, Credit, Real Estate, Infra)
• Brand mapping & competitive positioning
• Key Driver Analysis – what actually drives Manager selection
• Brand performance on manager selection drivers
• Investor personas
• Marketing consumption and 'best-in-class' providers