​Phronesis Partners Appoints Stephen Morgan as Managing Director, Lifestyle & Media Advisory

​London, UK – August 18, 2025 – Phronesis Partners today announced the appointment of Stephen Morgan as Managing Director of the firm’s Lifestyle & Media advisory practice. 

With more than 20 years’ experience advising global consumer and media brands, including founders and investors, Stephen's appointment underscores Phronesis’ commitment to expanding its insight‑driven advisory services. After a decade of strong growth in the luxury, lifestyle, media and high‑net‑worth‑individual sectors, dedicating senior leadership to this practice is a natural next step. 

​Stephen joins Phronesis from Condé Nast, where he held senior leadership roles and most recently led Vogue Business. Based in London, he will build and direct the Lifestyle & Media practice, delivering strategic foresight and intelligence tailored to international brands. 

​“Phronesis is a company I know well and one that is recognized for being at the forefront of consumer and industry insight,” said Stephen. “I’m thrilled to channel my knowledge and experience into helping some of the world’s leading brands accelerate their growth.” 

​Binayak Choudhury, Founding Partner at Phronesis, added: “Stephen’s unique blend of general‑management experience and strategic vision will enhance our ability to advise clients on emerging cultural dynamics and shifts within the premium media ecosystem. His leadership will be invaluable as we broaden our advisory footprint.” 

​About Phronesis 

​Phronesis is a global research and advisory firm specializing in high-impact insights, strategic innovation, and audience intelligence. Its Lifestyle & Media Advisory practice supports luxury, lifestyle, and media clients in building future-fit strategies rooted in behavioral analysis, cultural foresight, and cutting-edge intelligence. 

​Media Contact 
​Elaine Pratt
​CMO, Phronesis Partners 
[email protected]