Marketing Research

Effective marketing requires precision in both messaging and channel strategy. Marketing Research includes two key services to optimize marketing impact:

  • Message Testing helps to ensure your brand’s messaging will resonate with you’re your target audience by evaluating clarity, relevance, and emotional appeal across multiple formats.
  • Media Mix Optimization provides data-driven recommendations on the ideal combination of media channels to maximize reach, engagement, and ROI.

By aligning messaging with the right media strategy, we empower organizations to craft campaigns that connect, convert, and outperform the competition.

Related Solutions

  • Phronesis has been a fantastic partner on our thought leadership program and on increasingly high-profile client work. I am keen to find ways to ramp up our collaboration over the coming months.

    — Managing Director, Global Consulting Firm

  • Everything ran smoothly from the time we requested a proposal. Phronesis was responsive and quick, and made a great effort to adapt to the requests from our client. All in all, very good execution and results. We look forward to working together again in the future.

    — Partner & Associate Director, Global Management Consulting Firm

  • The team did a phenomenal job of working the sample and pushed through to get the project completed on a tight timeline. We’ve updated the most critical pieces of our analysis and the results look in good shape. Great work!

    — Project Leader, Global Management Consulting Firm

  • Working with Phronesis was a good experience and we appreciate their efforts to add even more value this year through new formats and reporting tools.

    — Senior Manager, Global Consulting Firm

  • I've seen some marvelous teamwork to resolve any challenges.

    — Head of Advisory, Global Media Firm

  • Phronesis has been a pleasure to work with. I really appreciate how responsive and professional the team has been throughout the process.

    — Global Knowledge Leader, Big 4 Consulting Firm

  • Phronesis' RFP addressed the questions/criteria 100% - their team's experience and insight into the questionnaire structure and flow was impressive, and they excelled on customer service, reliability, and delivery on time.

    — Markets Leader, Big 4 Consulting Firm

  • I appreciate and have enjoyed working with Phronesis. We’ve done a number of projects and have worked with a variety of teams, and every single one of them has been awesome!

    — Strategy and Editorial Analytics Manager, Global HR Firm

  • Everyone is incredibly professional and thoughtful. I know from my market research days that one is always working on multiple projects and things can get crazy, so I appreciate everyone’s hard work and dedication!

    — Strategy and Editorial Analytics Manager, Global HR Firm

  • The quality of work is always top notch, every interaction is easy and everyone is so nice. I genuinely look forward to working with you all! I look forward to continuing to work with Phronesis!

    — Strategy and Editorial Analytics Manager, Global HR Firm

  • I had high expectations and they were entirely met.

    — Vice President, Global Editorial Director, Global HR Firm

  • Phronesis helped us connect with key clients within a short timeframe. The insights from these interviews will definitely help further refine our campaign for the Global Banking audience.

    — Customer Insights for B2B Asia Pacific, Financial Services Firm

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