Brand Health
In the healthcare sector, brand perception plays a critical role in driving trust, preference, and loyalty among patients, physicians, and payers. Phronesis' Brand Health service provides a comprehensive evaluation of brand performance, tracking key metrics such as awareness, consideration, trust, and advocacy.
By identifying shifts in stakeholder perceptions and benchmarking against competitors, we help healthcare organizations strengthen their brand positioning, improve engagement, and build long-term equity in an evolving and highly competitive market.
Approach & Methodology
Our brand health research uses a combination of qualitative and quantitative methods tailored to the healthcare context. Large-scale surveys track brand KPIs across key stakeholder groups, while in-depth interviews (IDIs) and focus groups provide contextual insights into the drivers of brand perception. Advanced analytics, such as key driver analysis and sentiment analysis, identify the factors most influencing brand trust and differentiation.
We also use social listening and text mining to capture unprompted feedback from online forums and healthcare communities. This multi-layered approach provides actionable insights that enable healthcare brands to stay agile, address reputation risks, and foster deeper connections with their audiences.
