Thought Leadership in the Wild: How Executives Use Insights to Guide Strategic Decisions

Unlock the Business Impact of Thought Leadership

Thought leadership isn’t just about sharing insights—it’s about driving action. In an era of economic uncertainty, AI-driven transformation, and evolving market dynamics, thought leadership has become a strategic necessity for organizations looking to stay ahead.

Phronesis surveyed over 2,300 global executives to uncover how thought leadership influences major business decisions. The findings are clear: Thought leadership isn’t just a "nice-to-have"—it’s a critical business driver.

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Key takeaways:

• 91% of executives rely on thought leadership to stay informed about industry trends.
• 59% say industry reports have directly influenced major strategic initiatives.
• 85% of large organizations consider thought leadership a crucial factor when selecting a partner or supplier.

What you’ll learn:

• How thought leadership fuels innovation and transformation in global organizations.
• The types of content that drive the strongest engagement and decision-making.
• Why C-suite leaders prioritize thought leadership over traditional media for insights.
• Actionable strategies to create impactful, data-driven content that resonates.

Who should read this report?

• Marketing and Strategy Leaders looking to enhance their content impact
• B2B Service Providers aiming to position themselves as go-to industry experts.