Can AI Make Your Research More Relevant?
88% of companies now use AI in at least one business function and around one in six use GenAI tools. It is no surprise, then, that our recent study shows growing adoption of these tools in the thought leadership space – particularly for more direct engagement.
As AI becomes ever more sophisticated, its ability to generate increasingly targeted thought leadership content is changing creative and distribution strategies alike. In December 2025, Phronesis Partners surveyed over 1,300 executives globally on the future of personalized thought leadership.
In addition to the survey, the study included interviews with Rene
Stranghoner, Head of Thought Leadership Research at ServiceNow; Jonathan
Dahl, VP, Chief Content Officer at Korn Ferry; David Gentle, Global
Head of Corporate Content at Fujitsu; Mara Stefan, VP of Global Insights
at Manpower Group and Josselyn Simpson, Vice President and Global
Editorial Director at Heidrick & Struggles.
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What’s in the report?
- Why relevance wins: the shift toward personalized thought leadership in B2B
- AI as an enabler: using data to personalize research findings and maximize touch points
- Where humans still matter: the irreplaceable role of human insight and relationships in driving engagement
- The road ahead: the five-year outlook for AI-powered insights that reach the right decision-maker
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Discover how leading organizations leverage thought leadership to gain a competitive edge.
Can AI make your research more relevant?
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