Understanding How Aspirational Consumers are Reshaping Luxury Growth

Aspirational consumers are becoming the key driver of luxury's next phase of growth. As the market adjusts to ongoing economic and geopolitical uncertainty, brands have an opportunity to strengthen how they attract, engage and retain this important customer segment.

We are delighted to be the research partner for the EY Luxury Client Index 2026, which explores the changing expectations and motivations of aspirational luxury consumers. The report highlights four key principles to help luxury brands build stronger customer relationships and drive sustainable growth.

• Fundamentals remain key
• Experiences can drive both loyalty and new revenue streams
• Certified pre-owned can strengthen demand without diluting exclusivity
• AI can augment experiences, but not replace them
  

Download the full EY Luxury Client Index 2026 report on the EY website here