As Managing Partner, Binayak Choudhury leads Phronesis Partners’ strategic direction and works closely with the sales team to drive growth and deliver impactful client outcomes.
A seasoned market research professional with over 15 years of global experience, Binayak is highly sought after for his expertise in designing research methodologies and delivering actionable insights. He has advised clients across industries, including helping a global fashion publication launch a B2B vertical and guiding a technology company to optimize customer journey tracking through data-driven strategies.
Throughout his career, Binayak has partnered with leading organizations in professional services, publishing, and research to tackle critical business challenges and strengthen market positioning. His work includes launching and managing new brands, solidifying his reputation as a trusted advisor to some of the world’s top companies.
In addition to his hands-on work with clients, Binayak is a thought leader in market research innovation, known for transforming complex data into clear strategies that drive business impact.
Education
- Bachelor of Commerce (Hons), Gauhati University
- Certification in Behavioral Science, WBS