Which Organizations Are Most Likely to Adopt AI?

A global ERP software company, operating in more than 180 countries and with over 100,000 employees, wanted to assess how organizations use AI across different functional areas.

Phronesis executed in-depth analysis of current AI usage and future trends, including the critical role of value-added resellers and system integrators, leveraging a mix of desk research and quantitative surveys. Our findings enabled the company to identify high-potential AI adoption areas, strategically enhance their product offerings, and better position themselves against competitors.

Objective

Understanding how organizations use AI across different functional areas would enable the company to forecast AI usage trends for the next two years and evaluate the role of value-added resellers and system integrators in facilitating the deployment of AI.

Solution

Phronesis conducted a global survey of businesses across the Americas, Europe, and APAC, covering a range of industries and different functional areas.

We began with desk research, to understand the current and emerging landscape of AI usage in organizations, including key AI solutions, and industry and function-specific applications. These findings were essential to the design of quantitative surveys in the next research phase.

We then utilized quantitative research to understand AI adoption at a macro level, providing a comprehensive view of current trends across the business landscape.

The quantitative survey gathered insights into five broad information areas, including:

• Current adoption and use of AI, including use by functional area explored:
• The extent of AI use within organizations
• AI applications with the most potential
• Reasons for not using AI where it could deliver potential advantages
• The extent of senior management support

The role of value-added resellers and system integrators in driving the adoption of AI also explored the types of AI tools used, budget, and which purchase channels were being used, among other topics.

Through this research, we were able to gain a detailed overview of AI implementation levels - including the implementation of generative AI - within organizations.

This helped to identify:

• Functional areas with high AI adoption potential
• Organizations most likely to adopt AI
• Top commercial AI vendors

Results

Our research found an increasing importance of AI and generative AI within organizations, predicting a substantial increase in adoption and investment over the next two years.

This enabled the company to identify high-potential AI adoption areas, strategically enhance its software solutions, and provide use cases to its sales and marketing teams to engage potential adopters and better position themselves against competitors.

This was one of a series of research projects undertaken by Phronesis to help the company understand the AI space and led to an additional project testing the company’s AI product roadmap.