The Future of the B2B Metaverse

A prominent Big Four consulting firm, in partnership with a leading global technology enterprise, wanted to position themselves at the forefront of metaverse implementations. Phronesis Partners helped them to produce a thought leadership report to engage enterprise technology leaders exploring metaverse solutions.

Objective

The consulting firm aimed to influence decision-makers by developing a comprehensive report on the current state and future potential of B2B metaverse applications. It needed to gather qualitative insights from technology leaders at companies piloting or implementing metaverse solutions to inform the report and stimulate discussions with potential clients.

Solution

Phronesis mobilized a team of qualitative research experts within 12 hours to meet the client's tight deadline. Our approach included:

Identifying target companies:

Using proprietary databases and scanning tools to pinpoint organizations actively investing in metaverse applications.

Engaging key individuals:

Crafting compelling outreach communications to connect with knowledgeable tech leaders within these companies.

Conducting in-depth interviews:

Scheduling and executing interviews within a 15-day timeframe, focusing on topics such as:

• Drivers for pursuing B2B metaverse applications
• Potential risks, including legal, regulatory, cybersecurity, and data privacy concerns
• Readiness for deployment in terms of infrastructure and technology
• Specific use cases across industries like automotive, transportation, supply chain, power and utilities, and industrial goods manufacturing
• Identification of potential roadblocks in B2B metaverse deployment

This comprehensive approach ensured the collection of valuable insights into the practical applications and challenges of the B2B metaverse.

Impact

The qualitative research findings were instrumental in designing the subsequent quantitative research phase and developing the thought leadership report. The client met stakeholder expectations and released the findings on schedule, enhancing their position as leaders in metaverse implementations and facilitating meaningful conversations with enterprise technology leaders.