How Engine – A Hotel Booking Platform is Redefining Business Travel

Engine, a dedicated hotel search and booking platform for businesses and their employees, aimed to solidify its position as a thought leader in the business travel industry while delivering value to its clients. To achieve this, Engine partnered with Phronesis to conduct the Powering Travel Trends Report 2024.

The research was designed to uncover the shifting priorities, challenges, and needs of business travelers and travel coordinators in travel-heavy industries. The ultimate goal was to empower organizations with actionable insights that would enable them to enhance employee satisfaction, optimize travel budgets, and adapt to evolving travel trends.

Objective

Understand the evolving needs and preferences of business travelers in order to optimize their service offerings. The ambition was to elevate client experience, increase customer satisfaction, and maintain a competitive edge in the market.

Phronesis conducted the study with the following aims:

• Identifying key factors influencing business travel decisions
• Understanding the impact of emerging trends on travel behavior
• Enhancing the platform’s features to meet the demands of modern business travelers

Solution

Phronesis collaborated with Engine to design and execute a comprehensive survey targeting travel-heavy industries:

Collaborative support:

• Phronesis engaged with Engine throughout the process to ensure feedback was incorporated and strategic priorities were addressed effectively

Survey execution:

• Conducted an online quantitative survey of 1,200 travel managers and 800 employees who travel as a part of their work, from industries including transportation, construction, engineering, disaster relief and insurance
• Segmented respondents into destination workers (those spending 3+ months traveling annually) and non-destination workers to refine data analysis
• Incorporated predefined micro-level specifications to tailor the study to organizational needs

Data analysis and reporting:

• Leveraged automated tools to streamline data processing, enabling efficient cross-tabulation and real-time

Engine used the survey insights to refine its offerings and elevate client experience:

• Enhanced client understanding: The survey revealed critical pain points and priorities of destination workers and travel coordinators, enabling Engine to tailor platform features and services.
• Streamlined operations: Automated tools reduced manual reporting and analysis, saving time and increasing accuracy.
• Stronger client relationships: Actionable insights strengthened engagement with stakeholders, reinforcing Engine’s reputation as a trusted partner.
• Informed product development: The findings guided the creation of new solutions, including automation tools and flexible booking options, to meet client needs more effectively.

More about the study  

Through the Powering Travel Trends Report 2024, Phronesis helped Engine showcase its commitment to improving the business travel experience for both employees and organizations. By aligning its offerings with the evolving needs of its clients, Engine not only enhanced its platform, but also positioned itself as a forward-thinking leader in the business travel space. This initiative underscored Engine’s dedication to empowering businesses to navigate the complexities of modern travel with confidence and efficiency.

Download the full report:  Travel Trends Road Warriors 2024