Driving Life Insurance Growth with Capgemini’s 2025 Report

Capgemini SE, a French multinational information technology services and consulting company headquartered in Paris, has been a strategic partner to businesses worldwide for over 50 years. Specializing in leveraging technology for business transformation, Capgemini operates across various sectors, including the life insurance industry. In collaboration with Phronesis Partners, Capgemini developed the World Life Insurance Report 2025 to provide a comprehensive analysis of the challenges and opportunities within the life insurance sector.

Objective

Explore how life insurers can leverage emerging trends and technologies to adapt to evolving market demands. 

• Address critical challenges life insurers face in adapting to rapidly evolving customer expectations and industry dynamics
• Identify key trends shaping the industry, including economic pressures impacting affordability and market growth
• Provide insights into enhancing the customer experience and improving engagement
• Examine the impact of AI technologies on life insurance companies, from underwriting to claims processing and customer interactions

Methodology

Phronesis employed multi-layered research, adopting Capgemini’s preferred approach, and adapting our methodology to align with their objectives. We divided the analysis into two key segments—consumers and insurance firms – and also included a sentiment analysis as an added layer to enhance the report’s depth and deliver a blend of raw data and actionable insights:

• Consumer survey: Engaged 6,175 general consumers (aged 18+) across 18 countries who hold life insurance policies. The survey assessed satisfaction across various stages of the insurance process, including onboarding, products, and claims
• Executive interviews: Conducted 150 in-depth phone interviews with senior executives from life insurance companies across 14 countries, focusing on their preparedness in areas critical to future success
• Sentiment analysis: Conducted in-depth analysis on open-ended responses from the consumer survey to provide deeper insights into consumer sentiments and experiences

Impact

The collaboration resulted in the World Life Insurance Report 2025, which provided actionable insights for life insurers. The World Life Insurance Report 2025 continues Capgemini’s commitment to bringing into focus the topics impacting the life insurance industry.

This comprehensive analysis equips life insurers with the knowledge to navigate the evolving landscape, meet customer expectations, and achieve sustained growth and resilience.

Download the full report: World Life Insurance Report 2025