Indrajeet leads the Behavioral Science team at Phronesis, helping clients apply evidence-based thinking to improve decision-making, influence behavior, and drive better business outcomes. He brings close to 20 years' experience of experience across market research, strategy, marketing, operations, and international development, underpinned by a deep grounding in behavioral science theory and practice.
His work draws on a distinctive mix of academic training and frontline experience, shaped across sectors including FMCG, logistics, e-commerce, real estate, education, technology, and various thematic areas in non-profits. He has worked with startups, multinationals, and development agencies in India and the US— having travelled extensively across Asia, UK, EU and Africa to conduct research in complex environments, and designing practical interventions to solve real-world problems.
At Phronesis, Indrajeet works with clients to embed behavioral insights into marketing, customer experience, organizational change, and sustainability strategy. He has run and advised startups in the past and brings a particular interest in applying behavioral science to commercial contexts.
Education
- MSc in Behavioral Science, The London School of Economics and Political Science (LSE), UK
- MBA, Weatherhead School of Management at Case Western Reserve University, US
- BE in Computer Engineering, Savitribai Phule Pune University, India
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