Phronesis Partners With APQC for the Inaugural Global Thought Leadership Institute Symposium

BOSTON – Phronesis Partners will be the platinum sponsor of  APQC’s inaugural  Global Thought Leadership Institute (GTLI) Symposium on February 6, 2025, in Houston, Texas. This partnership reflects the firm’s commitment to advancing high-quality thought leadership and supporting the development of distinctive, evidence-based insights that help businesses make informed decisions.

The importance of thought leadership has grown against a backdrop of global uncertainty that makes analysis and context essential for business planning. Over 70% of senior executives now use thought leadership at every stage of the buying process to inform their most strategic decisions. But with further engagement in thought leadership comes an increasing need to ensure output is credible, thorough, and evidence-based, so that business leaders can trust in its integrity.

GTLI was established to demonstrate the value of thought leadership, promote best practice in the field and foster dialogue and collaboration among thought leadership professionals, and the symposium represents an important contribution to this ambition. The event addresses critical themes in the field—from the impact of technology on thought leadership to the evolving strategies needed to remain relevant in a rapidly shifting landscape.

“We believe the Global Thought Leadership Institute, with the guidance of a top-flight board, will play a leading role in connecting and furthering thought leadership practices around the world,” said Binayak Choudhury, Managing Partner, Phronesis Partners. “We are thrilled to participate in this initiative, and really looking forward to some inspiring sessions at the symposium.”

Join us at the GTLI Symposium

We look forward to connecting with other thought leadership and research professionals who share our commitment to impactful, research-backed thought leadership and invite you to join us.

For more information or to register, please visit the event website.

About Phronesis Partners

Phronesis Partners is a global research, analytics, and thought leadership firm that helps organizations stand out and lead with authority. We specialize in delivering high-quality, best-in-class corporate, industry, and market research, with a focus on creating impactful thought leadership that drives engagement and positions our clients as industry experts. Trusted by many of the world’s leading brands, we empower our clients to shape conversations, influence decision-makers, and achieve their strategic goals.

[1]  Rethinking thought leadership: what customers want, and how B2B firms can deliver it, Buday Thought Leadership Partners, Rattleback, Phronesis Partners, 2023.